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Company Name: Blurb
Corporate Site: http://www.blurb.com
Updated: 2010-07-09 09:02:56 PST

Blurb adds Jim Taschetta, CMO and Susan Morrow VP, Products

Deleted from Blurb Management Team Page

VP VP VP of Vice President,

Added to Blurb Management Team Page

Jim Taschetta CMO

Jim believes great products and services spring from having superior understanding of the consumer and an insatiable desire to meet their needs. Jim applied this philosophy to successfully build brands at companies like P&G, Coca-Cola and Visa. However, Jim prefers the more innovative environments he encountered while working as the CMO of Yodlee, Bare Escentuals and FRS.

He believes Blurb has the perfect blend of consumer centricity and innovativeness.

Jim's favorite quote: "You can't depend on your eyes when your imagination is out of focus." (Mark Twain)

Jim's first Blurb book: Arizona, 2009

VP, VP, VP, Susan Morrow VP, Products

Susan's expertise and passion are in manifesting social transformations through business and technology innovation. She's thrilled with the mission of Blurb to change the way we think of books, allowing anyone to say what they want, the way they want to say it. With continual inspiration from extraordinary customers and talented colleagues in engineering, operations and marketing, she works to define and deliver outstanding software and book products. Susan brings experience in consumer goods, software, and strategy at startups and publicly-traded companies.

She was VP of Product Management and Marketing for Macromedia and prior to joining Blurb, founded her own company that focused on sustainability for consumers. She has an MBA from Stanford University.

Susan's favorite quote: "All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope." (Winston Churchill)

Susan's first Blurb book: Princess Dreams

VP,

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Eileen Gittins Founder, President, and CEO

Eileen says this is the most rewarding company she's ever run, which is saying a fair amount as she has lived and worked all over the world with Kodak and as VP at Wall Data before and after the IPO, CEO of Personify (behavioral segmentation and analytics) and Verb (context search), outside Board Director at Qbiquity and Popular Demand.

Eileen never stopped photographing since her days studying photography, and that's how Blurb got started. She wanted to create a beautifully designed and produced

photo essay book - something that looked like a book you'd buy at the bookstore - but she only needed 40 copies. This turned out to be remarkably painful, expensive, and time-consuming - and she thought that was just wrong. So she founded Blurb.

Eileen's favorite quote: "First they ignore you. Then they laugh at you. Then they fight you. Then you win." (Gandhi)

Eileen's first Blurb book: Five Hours in Napa

Pete Wheelan COO

After business school, law school, and building other people's businesses at Boston Consulting Group, Pete built his own adventure travel company. He co-founded AdventureSeek and sold it to Unexplored, then played a key SVP role at Lonely Planet before taking off for a new adventure: Blurb.

Intrepid as ever, Pete is responsible for Blurb's growth in leaps and bounds and

crosses the ocean daily just to get here (via the Golden Gate Bridge).

Pete's favorite quote: "I once felt sorry for myself because I had no shoes - until I met a man who had no feet." (Unknown)

Pete's first Blurb book: A Retrospective: The First 12 Months in the Life of a Rambunctious Little Mugget Named Luke

Greg Dotson CTO

He's done enterprise software (VP Product Development, Unicru), he's done Web content (CTO, adam.com), he's done community and search (CIO, Guru), and he's done graphics (Software Engineer, Intergraph). But what Greg likes the most about Blurb is that he gets to put it all together with a customer-facing application and the short delivery cycles of the Web.

And for the very first time, his mother can describe to her friends what her son does.

Greg's favorite quote: "Premature optimization is the root of all evil." (Sir Tony Hoare)

Greg's first Blurb book: Cooking With Pocky

Jim Taschetta CMO

Jim believes great products and services spring from having superior understanding of the consumer and an insatiable desire to meet their needs. Jim applied this philosophy to successfully build brands at companies like P&G, Coca-Cola and Visa. However, Jim prefers the more innovative environments he encountered while working as the CMO of Yodlee, Bare Escentuals and FRS.

He believes Blurb has the perfect blend of consumer centricity and innovativeness.

Jim's favorite quote: "You can't depend on your eyes when your imagination is out of focus." (Mark Twain)

Jim's first Blurb book: Arizona, 2009

Robin Goldberg Senior VP VP, Global Channels and Partnerships

World traveler. Brand builder. Robin's both. She even found a job that combined the two when she was in charge of Global Marketing for Lonely Planet, the largest independent travel publisher. That's where she developed successful strategic partnerships of global proportions. She's been to five out of seven continents, has an MBA from The Wharton School, and she's led marketing efforts at ClickAction, Nestle, and Clorox.

What's her next big adventure? Putting Blurb on the map, of course.

Robin's favorite quote: "To accomplish great things, we must not only act, but also dream; not only plan, but also believe." (Anatole France)

Robin's first Blurb book: A Love Story--The First Fifty Years

Bruce Watermann Senior VP VP, Print Operations

Bruce has been in the business of making other people's stuff look good for over 30 years now. Just ask Apple, HP, Wal-Mart, Costco, Getty Images, Corbis Corporation, and Columbia Records - he's helped them all. From his early days running a high-end professional color lab to managing Corbis' vast worldwide scanning operations, Bruce knows print ... and Bruce knows color ... and Bruce knows quality. And as a former portrait, wedding, and commercial photographer, he also knows photography.

He's a good guy to know.

Bruce's favorite quote: "If a man only likes victory he must always come late for the battle." (G.K. Chesterton)

Bruce's first Blurb book: Mariner Memories (Seattle Mariners, that is)

Chad Jennings VP of VP, Design and User Experience

Chad was the face behind many an interface during his days at Method, putting his "useful, usable, and desirable" motto to work for splashy brands like Gucci, Macromedia, Reuters, HP, Samsung, and Palm. His concoction of tech savvy and people skills landed him a master's degree in Human-Centered Design and a gig at SmartDesign, giving consumer products a friendly interface - until Blurb enticed him into the world of book creation interfaces as employee number one.

No Blurb project would be complete without Chad's signature sound effects: "Da-jink!" for links followed, and "Clonk!" when an interface element plops into place.

Chad's favorite quote: "Try not. Do, or do not. There is no try." (Yoda)

Chad's first Blurb book: Just Add Water and Stir: An Homage to Banana Bread Flavor Instant Oatmeal (and Andy Warhol)

Susan Morrow VP, Products

Susan's expertise and passion are in manifesting social transformations through business and technology innovation. She's thrilled with the mission of Blurb to change the way we think of books, allowing anyone to say what they want, the way they want to say it. With continual inspiration from extraordinary customers and talented colleagues in engineering, operations and marketing, she works to define and deliver outstanding software and book products. Susan brings experience in consumer goods, software, and strategy at startups and publicly-traded companies.

She was VP of Product Management and Marketing for Macromedia and prior to joining Blurb, founded her own company that focused on sustainability for consumers. She has an MBA from Stanford University.

Susan's favorite quote: "All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope." (Winston Churchill)

Susan's first Blurb book: Princess Dreams

Brent Baker Vice President, VP, Ecommerce

Brent's been involved in the development of world-class products, with an eye towards operational scale, for nearly 15 years. His professional journey started when he helped Sportvision innovate how to produce and distribute sports media. He then headed west to lead eCommerce and user registration platforms for CNET Network's portfolio of Web properties. At Blurb HQ, Brent heads up the many platforms we use to ensure that customers can transact in variety of currencies, that authors and partners are

compensated, and that thousands of people receive Blurb books on a daily basis, all on a global scale.

Brent's favorite quote: "Don't measure yourself by what you have accomplished, but what you should have accomplished with your ability." (John Wooden)

Brent's first Blurb book: Celebrating 50 years... The life and love of Louis & Jacqueline Phillips

Board of Directors

John BalenCanaan Partners

Gordon CrovitzJournalism Online

Eileen GittinsBlurb CEO

Brian MesicAnthem Venture Partners

Andrew ZolliZ+ Partners

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