Company Name: Federated Media Corporate Site: http://www.federatedmedia.net Updated: 2010-04-13 09:07:47 PST

Federated Media removes Chas Edwards Co-Founder, Publisher and Chief Revenue Officer | Federated Media adds Pete Spande, SVP of Sales

Deleted from Federated Media Management Team Page

Chas Edwards Co-Founder, Publisher and Chief Revenue Officer

Prior to co-founding FM in 2005, Chas was vice president sales and marketing for CNET Networks’s B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas also served posts as VP for CNET’s broadband & webcasting unit and as VP of business development for mySimon, CNET Networks’s comparison-shopping portal. Prior to joining CNET Networks, Chas was the National Sales Manager for TechTV, a 24-hour cable TV channel and Web site dedicated to computing and the Internet (now owned by Comcast and called G4).

Chas maintains a daily blog on digital marketing trends at chasnote.com.

E-mail Chas

Justin Nesci

SVP, Justin been building managing digital sales organizations since the dawn of the new medium. Most recently, he had been focused on developing a digital media strategy for Warner Music Group and prior that responsible running the sales team the Kids & Family group at MTV Networks, Inc. which included the Nickelodeon family of properties. Over the years, he has worked with many consumer marketing organizations. Justin was a graduate Brown Univiersity and lives UWS of NYC with his wife, three children, two dogs! Project Manager, Capabilities CM Summit SOLD OUT The upcoming CM Summit, June 1-2 in New York is officially sold out. Thanks everyone for purchasing your tickets. We'll see you next week! We're very, very excited for this one. The agenda is amazing. We just added Dana Perino, former White House Secretary now chief issues counselor at global public relations firm Burson-Marsteller, speaker list. And that's just the beginning. Some other highlights: Matt Spiegel, CEO, Omnicom Media Group Scott Howe, Corporate Vice President, Microsoft 9:20

Added to Federated Media Management Team Page

Pete Spande SVP Pete Spande is FM's SVP of sales overseeing the sales organization. In 2007, Spande joined FM as the East Coast sales lead and worked closely with large tech, consumer packaged goods, finance, entertainment brands on more than 100 groundbreaking social marketing executions. Prior Federated Media vice president and publisher of CMP's TechWeb Network where he oversaw sales, marketing, and product development CMP Technology's largest online properties including 65 bloggers and 45 technology blogs. Prior to CMP, Pete held a variety of posts at CNET Networks including general management responsibilities TechRepublic, one communities tech professionals Internet. Prior to CNET, he held sales jobs at IDG Miller Freeman. Account Coordinator

Director of Business Development

Director, Strategic Programs

Ad Products Director

Director of Sales

Regional Sales Manager

Sales Operations Director Congrats to Pete Spande, FM's new SVP Sales Professor Pete has stepped up to take charge of FM's growing sales organization. Congrats Pete! Release: Federated Media Promotes Pete Spande to Senior Vice President of Sales Spande to lead sales organization, brings general management strong media market experience bear SAN FRANCISCO, Calif., May 29, 2009 – Federated Media Publishing (FM), a next-generation media and publishing company, today announced that Pete Spande, a key member of sales organization, has been promoted to senior vice president of 9:04

Before and After

About Us - Federated Media Publishing

At FM, our mission is to support independent website authors and audiences, by connecting them to marketers in an ongoing and robust conversation that feeds everyone involved.

FM is committed to the highest quality independent voices, communities and conversations. We represent more than 100 of the most respected social media properties on the Web. Each site in the FM fold subscribes to a core set of values: strong voice and point of view, accuracy to the facts, engagement with its community, responsibility, integrity and transparency.

John Battelle

Founder/Chairman/CEO

John Battelle, 42, is an entrepreneur, journalist, professor and author who has founded or co-founded scores of online, conference, magazine and other media businesses.

Prior to founding Federated Media, Battelle co-founded and continues to serve as Executive Producer of the Web 2 Summit conference, as well as "band manager" with BoingBoing.net.

Previously, Battelle occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.

Battelle recently wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He created Searchblog, a daily site which covers the intersection of media, technology and the Internet. He is an expert in the field of search and has appeared on many national and international news channels such as BBC World News, CNN, PBS, Discovery Channel, CNBC, etc.

Battelle was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children's school.

Battelle was named a "Global Leader for Tomorrow" and "Young Global Leader" by the World Economic Forum in Davos, Switzerland. He was a finalist in the "Entrepreneur of the Year" competition by Ernst & Young and has recently been named an "Innovator - One of Ten Best Marketers in the Business", by Advertising Age and one of the "Most Important People on The Web" by PCWorld. He holds bachelor's and master's degrees in Journalism from the University of California, Berkeley.

E-mail John

Jason Weisberger

Chief Operating Officer Prior to joining Federated Media, Jason spent several years in private consulting; helping organizations restructure and restart in the face of a troubled economy. Having held executive positions as Vice-President of Commercial Strategy, Product Management and Marketing, Network Engineering, as well as Chief Technology Officer at companies ranging from SoftAware Networks (a start-up sold in a public equity transaction) to Cable & Wireless (a FTSE 100 company), Jason is uniquely able to help FM scale and grow through the many stages of a media start-up. Additionally, Jason recently resigned after serving 2 years as Vice-Chair of Sausalito's Historic Landmarks Board, was Santa Monica College's 70th Anniversary Commencement Speaker and once-upon-a-time was partners in an improvisational comedy club and bar.

Chas Edwards Pete Spande

Co-Founder, Publisher and Chief Revenue Officer

Prior to co-founding FM in 2005, Chas was vice president SVP of sales and marketing for CNET Networks’s B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas also served posts as VP for CNET’s broadband & webcasting unit and as VP of business development for mySimon, CNET Networks’s comparison-shopping portal. Prior to joining CNET Networks, Chas was the National Sales Manager for TechTV, a 24-hour cable TV channel and Web site dedicated to computing and the Internet (now owned by Comcast and called G4).

Chas maintains a daily blog on digital marketing trends at chasnote.com.

E-mail Chas

Justin Nesci

SVP, Sales

Justin Pete Spande is FM's SVP of sales overseeing the sales organization. In 2007, Spande joined FM as the East Coast sales lead and has been building worked closely with large tech, consumer packaged goods, finance, and managing digital entertainment brands on more than 100 groundbreaking social media sales organizations since the dawn of the new medium. Most recently, he had been focused on developing a digital media strategy for Warner Music Group and prior marketing executions. Prior to that Federated Media he was responsible vice president and publisher of CMP's TechWeb Network where he oversaw sales, marketing, and product development for running the sales team CMP Technology's largest online properties including 65 bloggers and 45 technology blogs. Prior to CMP, Pete held a variety of posts at CNET Networks including general management responsibilities for the Kids & Family group at MTV Networks, Inc. which included the Nickelodeon family of properties. Over the years, he has worked with many TechRepublic, one of the largest consumer marketing organizations. Justin was a graduate communities of Brown Univiersity and lives tech professionals on the UWS of NYC with his wife, three children, Internet. Prior to CNET, he held sales jobs at IDG and two dogs! Miller Freeman.

Keith Bencher

SVP, Strategy & Development Prior to joining the FM team, Keith led strategy and development efforts for various divisions at CNET Networks (CNET). Most recently, Keith was responsible for all strategic partnerships, business development, corporate development, finance and planning for CNET's Games, Entertainment & Lifestyle business unit. Prior to 2003, Keith managed corporate development for CNET's International division, expanding CNET's presence in Europe and Asia-Pacific. Keith joined CNET in 2000 through its acquisition of ZDNet. Prior to joining ZDNet, Keith was an Associate with Donaldson, Lufkin & Jenrette in its Technology Mergers & Acquisitions Group. He holds a B.A. in Economics from the University of California at Berkeley.

Andre Torrez

Chief Architect Andre leads the Engineering group. He was formerly the Director of Technology at Ignited Minds and was the creator of Dropload and Dropcash. He runs a weblog at notes.torrez.org.

Our Investors Federated Media was founded in 2005 with a small group of angel and seed investors including Omidyar Network and the New York Times Company. FM then closed a Series A funding round in 2006 led by Panorama Capital, and in 2008 received a $50 million investment from Oak Investment Partners. See here for the press release on FM's latest investors.

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FM Blog

CM Summit SOLD OUT Congrats to Pete Spande, FM's new SVP Sales

The upcoming CM Summit, June 1-2 in New York is officially sold out. Thanks everyone for purchasing your tickets. We'll see you next week! We're very, very excited for this one. The agenda is amazing. We just added Dana Perino, former White House Professor Pete has stepped up to take charge of FM's growing sales organization. Congrats Pete! Press Secretary Release: Federated Media Promotes Pete Spande to Senior Vice President of Sales Spande to lead sales organization, brings general management and now chief issues counselor at global public relations firm Burson-Marsteller, strong media market experience to bear SAN FRANCISCO, Calif., May 29, 2009 – Federated Media Publishing (FM), a next-generation media and publishing company, today announced that Pete Spande, a key member of the speaker list. And that's just the beginning. Some other highlights: Matt Spiegel, CEO, Omnicom Media Group Scott Howe, Corporate Vice President, Microsoft sales organization, has been promoted to senior vice president of »

Posted by Matthew DiPietro,
9:20 9:04 AM

Chasnote

Google's Hal Varian Explains How Adwords Works

Forget about NSFW videos starring Playboy playmates and a Quiznos sub. This what passes for porn here at ChasNote headquarters: Hal Varian, Google's Chief Economist, explains how Google's ad auction creates relevant and high-quality advertising results by multiplying bid price (the maximum CPC the advertiser is willing to pay) with a quality score that takes into account click-through rate, relevance of the message and quality of the advertiser's landing page.

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